1. Toronto Has a Brilliant Response to People Who Think It’s OK to Litter

    Unfortunately, despite various companies’ initial support for the city’s anti-littering initiatives, concerns were later raised about the use of trademarks and potentially negative effects the campaign could have on the brands. The campaign has therefore been discontinued, but these images’ message has made its way around the Internet and is as strong as ever. 

    These were my favorites but you can see more here: http://mic.com/articles/97418/toronto-has-a-brilliant-response-to-people-who-think-it-s-ok-to-litter

     


  2. Innovative disappearing packaging

    For his senior thesis, Pratt Institute student Aaron Mickelson found a way to fix America’s trash problem.

    Aaron Mickelson’s thesis concept is based on the idea that if companies created disappearing packaging for popular products, America could cut down on the 140 billion pounds of wasted packaging generated every year.

    Aaron Mickelson 's thesis concept is based on the idea that if companies created disappearing packaging for popular products, America could cut down on the 140 billion pounds of wasted packaging generated every year.

    1. For example, Nivea’s Milk Bar wastes 7 grams of paper per package. This results in 3,950 pounds of waste per shipping truck!

    For example, Nivea's Milk Bar wastes 7 grams of paper per package. This results in 3,950 pounds of waste per shipping truck!
    Source: ocado.com

    The solution: Water-soluble soap boxes

    The solution: Water-soluble soap boxes

    2. Glad Bags’ packaging creates 49 grams of paper waste. That is 3,334 pounds of waste per truck!

    Glad Bags' packaging creates 49 grams of paper waste. That is 3,334 pounds of waste per truck!

    The solution: Get rid of the paper box. Roll up all the garbage bags, and print all product info on the roll itself.

     

    3. Tide Pods’ packaging results in 16 grams of waste. That equals 1,450 pounds per truck!

    Tide Pods' packaging results in 16 grams of waste. That equals 1,450 pounds per truck!

    The solution: Tear off pod pockets and have the packaging dissolve in the washing machine.

     

    4. OXO’s packaging wastes 9 grams of paper. That’s 500 pounds of waste per truck!

    OXO's packaging wastes 9 grams of paper. That's 500 pounds of waste per truck!

    The solution: Soap-soluble product information printed directly on the container.

     

    5. Twinings generates 15 grams of paper and 2 grams of plastic waste. That’s an insane 2,646 pounds per truck!

    Twinings generates 15 grams of paper and 2 grams of plastic waste. That's an insane 2,646 pounds per truck!

    The solution: Tear-and-use tea bags.

    The solution: Tear-and-use tea bags.

    It just begs the question…

    Disappearing Product Packaging Will Blow Your Mind

    WHY HAS NO ONE THOUGHT OF THIS BEFORE.

    More 

    (Source: BuzzFeed)

     

  3. Coldplay’s haunting classic ‘The Scientist’ is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, “Back to the Start.”

    The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

    I can’t believe how well The Scientist fits this story. Willie Nelson on the other hand…maybe not. What a collision of styles. The charming animation makes this message easier to swallow than more blatant advocacy, and they’re doing a good job tapping into people’s longing for a time when things were simpler. They slip the tire swing in at the end to conjure those feelings of nostalgia and idyllic childhood.

    This is from TED’s Ads Worth Spreading competition, btw.

     

  4. momologue:

    spinals:

    Industrial designer Andrew Kim has created a new Coke bottle concept that could significantly change the sodamaker’s footprint. For every 4 bottles currently shipped, the square bottle design could ship 6. This means every shipping container could hold 4,000 more bottles of Coke. Kim also considered that Americans use 2 million plastic bottles every 5 minutes, so he made the bottle itself green. It is  100% plant based, made entirely from sugar cane byproducts. Which is amusing since Coke hasn’t been made from sugar since 1985 (via Jerry James Stone)

    It also collapses for easier recycling.

    And it’s stackable.

    But I doubt coke would actually do this. The shape of the bottle is part of the marketing - this square version just isn’t as aesthetically appealing.

     

  5. The Majestic Plastic Bag - a mockumentary

    This is long, but amusing. My favorite part is when the bag is battling a teacup Yorkie.