1. Toronto Has a Brilliant Response to People Who Think It’s OK to Litter

    Unfortunately, despite various companies’ initial support for the city’s anti-littering initiatives, concerns were later raised about the use of trademarks and potentially negative effects the campaign could have on the brands. The campaign has therefore been discontinued, but these images’ message has made its way around the Internet and is as strong as ever. 

    These were my favorites but you can see more here: http://mic.com/articles/97418/toronto-has-a-brilliant-response-to-people-who-think-it-s-ok-to-litter

     


  2. Artist Transforms Everyday Objects into Delightful Characters

    French artist Gilbert Legrand adds some whimsy into everyday objects by transforming them into delightful characters. For the past 10 years, he’s found hidden people and animals in things like ping-pong paddles, tape measures, and even water spigots. Legrand reveals them with paint, and creatively uses the contours and details of a particular object to craft a fantastical portrait. The bristles of a brush suddenly become someone’s full head of hair, while the hook of a hanger doubles as a mouse’s tail.

    It’s incredible what the artist is able to do with just paint. With many of his pieces, he’s done such a good job at creating a convincing character that you really have to study what’s beneath the masks. Legrand’s sculptures encourage us to look beyond what we see, because inspiration is everywhere - even in something as simple as a door hinge.

     


  3. Cannes Gold Lion Winner

    Client: Shanghai General Motors / Buick
    Agency: Lowe China, Shanghai, China
    Gold Lion Campaign
    This campaign featured real people who’d been injured by reckless drivers. They stood in the street and held up the exact signs those drivers had ignored. “Signs are there for a reason,” said the tagline.

     


  4. Powerful ads about social issues that’ll make you stop and think

    http://www.boredpanda.com/blog/wp-content/plugins/copyrightWrapper/watermark.php?display=true&image=http://www.boredpanda.com/blog/wp-content/uploads/2014/05/public-interest-public-awareness-ads-13.jpg

    Advertising Agency: Advico Y&R, Zurich, Switzerland

    http://www.boredpanda.com/blog/wp-content/plugins/copyrightWrapper/watermark.php?display=true&image=http://www.boredpanda.com/blog/wp-content/uploads/2014/05/public-interest-public-awareness-ads-34.jpg

    Advertising Agency: LINKSUS, Beijing, China

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    Advertising Agency: Cramer-Krasselt, Milwaukee, USA

    http://www.boredpanda.com/blog/wp-content/plugins/copyrightWrapper/watermark.php?display=true&image=http://www.boredpanda.com/blog/wp-content/uploads/2014/05/public-interest-public-awareness-ads-49.jpg

    Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark

    http://www.boredpanda.com/blog/wp-content/plugins/copyrightWrapper/watermark.php?display=true&image=http://www.boredpanda.com/blog/wp-content/uploads/2014/05/public-interest-public-awareness-ads-37.jpg

    http://www.boredpanda.com/blog/wp-content/plugins/copyrightWrapper/watermark.php?display=true&image=http://www.boredpanda.com/blog/wp-content/uploads/2014/05/public-interest-public-awareness-ads-4.jpg

    Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa

    http://www.boredpanda.com/blog/wp-content/plugins/copyrightWrapper/watermark.php?display=true&image=http://www.boredpanda.com/blog/wp-content/uploads/2014/05/public-interest-public-awareness-ads-12.jpg

    Advertising Agency: Memac Ogilvy & Mather Dubai, UAE

    http://www.boredpanda.com/blog/wp-content/plugins/copyrightWrapper/watermark.php?display=true&image=http://www.boredpanda.com/blog/wp-content/uploads/2014/05/public-interest-public-awareness-ads-66.jpg

    Australian Childhood Foundation, JWT Melbourne

    http://www.boredpanda.com/blog/wp-content/plugins/copyrightWrapper/watermark.php?display=true&image=http://www.boredpanda.com/blog/wp-content/uploads/2014/05/public-interest-public-awareness-ads-1.jpg

    Advertising Agency: BBDO Malaysia, MALAYSIA, Kuala Lumpur / Advertising Agency: Duval Guillaume, Belgium

    http://www.boredpanda.com/blog/wp-content/plugins/copyrightWrapper/watermark.php?display=true&image=http://www.boredpanda.com/blog/wp-content/uploads/2014/05/public-interest-public-awareness-ads-22.jpg

    Advertising Agency: BBDO Bangkok, Thailand

    http://www.boredpanda.com/blog/wp-content/plugins/copyrightWrapper/watermark.php?display=true&image=http://www.boredpanda.com/blog/wp-content/uploads/2014/05/public-interest-public-awareness-ads-25.jpg

    Advertising Agency: TBWA\PARIS, France

    http://www.boredpanda.com/blog/wp-content/plugins/copyrightWrapper/watermark.php?display=true&image=http://www.boredpanda.com/blog/wp-content/uploads/2014/05/public-interest-public-awareness-ads-28.jpg

    Advertising Agency: Clemenger BBDO, Melbourne, Australia

    http://www.boredpanda.com/blog/wp-content/plugins/copyrightWrapper/watermark.php?display=true&image=http://www.boredpanda.com/blog/wp-content/uploads/2014/05/public-interest-public-awareness-ads-35-2.jpg

    Advertising Agency: Grey, Toronto, Canada

    http://www.boredpanda.com/blog/wp-content/plugins/copyrightWrapper/watermark.php?display=true&image=http://www.boredpanda.com/blog/wp-content/uploads/2014/05/public-interest-public-awareness-ads-41-1.jpg

    Advertising Agency: Big Ant International, New York, USA

     


  5. Every Week, Two Anonymous Students Sneak Into A Classroom And Proceed To Blow Everyone’s Mind.

    At the Columbus College of Art and Design, two rogue college students are creating quite a stir… but not by any normal means. They aren’t cheating or stealing, they are causing a creative riot. The anonymous duo, who go by the name Dangerdust, sneak into a classroom each week and create a masterpiece out of nothing but chalk.

    The pair are both seniors in Advertising & Graphic Design, and they are probably busy with a larger than life course-load, but they still remain passionate about their weekly chalk art. These two create some of the most beautiful (and inspiring) art you’ll ever see.

    Source: Reddit

    The duo known as Dangerdust now have TwitterInstagram and Behance accounts. It’s uncertain whether they will ever reveal their true identities, or if they will be masked graphic crusaders like the famous Banksy. The only thing that is certain is that the world needs to see more art like this. Woah.

    (Source: viralnova.com)

     

  6. "A life, spent"

     

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  8. Recycled Skateboard Sculpture Art

    Artist: Haroshi

    Haroshi makes his art pieces recycling old broken skateboard decks.
     

  9. Watch Cats Basically Hump Direct Mail Coated With Kitty Crack

    In retrospect, it seems obvious. To get cats to pay attention to your direct mail, just soak the damn fliers in catnip—and watch the kitties lose their minds when the mail arrives.

    That’s what Vancouver agency Rethink did recently for a cat litter client. As seen in the video below, the engagement with the marketing is undeniable—and pretty cute to watch also.

     


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  11. Billboards that go above and beyond

    I’ve been seeing a lot of billboards that use tech in innovative ways, so I decided to pull together a roundup.

    Child Abuse PSA Delivers Encrypted Message Only Kids Can See

    I love this campaign because it’s a brilliant use of technology. Most of the campaigns on PSFK’s roundup of most innovative ad campaigns of the year use new, flashy technology, like Moto X’s magazine ads in which the phone changes colors at the press of a button. This is a simple technology that’s been around for decades, but they re-imagined it for a new use - and one that could really make a difference. This is the kind of innovation that impresses me most: not an advance in technology but rather something that’s so simple it’s genius.

    The Spanish organisation ANAR has recently released an ad campaign that can only be seen by the children suffering from abuse – without alerting their abusers in the process.

    Using a technique called lenticular printing – which is also used for 3D posters – the foundation has created a poster that displays different images depending on the angle it is viewed from.

    So, for anyone over 4’5″ they see a poster with a normal child and a slogan that reads “sometimes, child abuse is only visible to the child suffering it.”

    anar-foundation-child-abuse-3

    When viewed from the height of an average 10-year old boy however, the image is a child with brusies on their face, a hotline number and the message, “if somebody hurts you, phone us and we’ll help you”

    anar-foundation-child-abuse-2

    IKEA’s Space-Saving RGB Billboard

    German ad agency Thjnk and production studio I Made This teamed up to create Ikea’s “RGB billboard,” which—much like Ikea furniture itself—makes the most of some very limited space.

    The board features three different headlines superimposed on each other in different colors—cyan, magenta and yellow. At night, the board shines red, green and blue (RGB) lightbulbs on the board, revealing, in turn, the different headlines. Red bulbs illuminate the cyan text; green lights up magenta; and the blue-purple lights make yellow visible.

    And that’s how you turn nine square meters of ad space into 27 square meters. It’s a delightful little visual trick that embodies Ikea’s space-saving message.

    (Source: Adweek)

    Response Hair Product Ad Shows Woman’s Hair Blowing in the Breeze When Trains Arrive

    This fun digital subway ad in Sweden for hair-care products was rigged up to recognize when trains entered the station—and then showed a woman’s hair blowing all around, as though windswept by the train. It’s a simple, delightful effect—playful, responsive and seemingly magical in the way it erases the line between ad and environment.

    image

    (Source: Mashable)

    Insecticide Billboard Ad Becomes Giant Bug Trap

    Insecticide Billboard Ad Becomes Giant Bug Trap [Video]

    Insecticide advertisements can be a little one note, but Italian ad agency Publicis Milan injected a little bit of fun into its campaign for outdoor insecticide Orphea, by turning a billboard in the Italian city into a massive sticky insect trap.

    At its start, the billboard appeared to be just an image of the Orphea spray can, but as days passed bug after bug stuck to the billboard, in the shape of the spray emanating from the can. The trick? The advertisers applied transparent non-drying glue to the white paper, leaving little choice for the Milanese critters that landed on the board. The illusion that the insects are caught in the spray’s crosshairs is a clever way to promote the effectiveness of Orphea in open air situations.

    Agency: Publicis

    (Source: PSFK)


    Domestic Violence Billboards Let Passersby Drag Away an Abuser


    Interactive billboards can occasionally encourage more socially beneficial behavior than playing giant games of Pong. Case in point—this clever installation at London’s Euston Station by JWT for the National Centre for Domestic Violence. The ad, which shows a man berating a woman, encourages passersby to visit a website on their mobile phones (or scan a QR code) and drag the man away. The series of connected digital boards works well with the message here, as the man is progressively removed further and further from his victim. Video here: http://youtu.be/EEKC-Yu-LeQ

    Agency: JWT

    (Source: Adweek)


    The First Billboard in the World to Make Drinking Water out of Thin Air

    What would a great ad for a university of technology be? An ad that itself solves a problem through technology. Trying to inspire young people to pursue careers in engineering,  the University of Engineering and Technology of Peru decided to show how technology can be used to solve local problems.

    One such problem in Lima is the lack of running water. Due to the extremely dry climate with an annual precipitation of less than 1 inch, most people draw water from wells that are often polluted. On the other hand, the atmospheric humidity in Lima approximates 98%. Keeping the needs of their community in mind, and using the context to their advantage, the two teams combined creativity and know how to come up with the first billboard in the world that produces drinking water out of air.

    The billboard works through a reverse osmosis system, capturing the air humidity, condensing and purifying the water, and filling it up in 20 lt. tanks. In 3 months the billboard has produced 9450 lt., making hundreds of families happy and eager to see similar systems in other towns.

    Agency: Mayo DraftFCB

    (Source: Big Think)

    British Airways Billboards Interact With Their Planes Overhead

    British Airways billboard

    British Airways’ digital billboards use custom-built surveillance technology to detect planes flying overhead and change the current digital display to that of a child pointing at the plane. The billboards also display the plane’s flight number and route.

    The ads are part of the airlines’ “Magic of Flying” campaign, which aims to remind people of how magical flying can be, especially from the eyes of a child. According to Abigail Comber, head of marketing at British Airways, the digital billboards are a first for the company and for UK advertising, too.

    We all know from conversations with friends and family that we wonder where the planes are going and dream of an amazing holiday or warm destination. The clever technology allows this advert to engage people there and then and answer that question for them.

    We hope it will create a real ‘wow’ and people will be reminded how amazing flying is and how accessible the world can be.

    Agency: Ogilvy 12th Floor

    (Source: PSFK)

     


  12. Quirky Photos of Everyday Objects by Brock Davis

    Crayon Tree/Carved with Sewing Needle

    See more photos on his Instragram
    http://instagram.com/brockdavis

     


  13. The Sorry, I Spent It On Myself Collection


    High-end retailer 
    Harvey Nichols has launched a new gift collection that features low-cost products like a set of toothpicks, a packet of “authentic Lincolnshire gravel,” a wire sponge, and others — all presented nicely in minimal white and red packaging. The retailer worked with communications company adam&eveDDB to launch the collection, which comes with the tagline, “A little something for them, a bigger something for you.”

    Harvey-Nichols-Sorry-I-Spent-It-On-Myself-5

    Harvey-Nichols-Sorry-I-Spent-It-On-Myself-4

     

  14. Never seen anything like this before. Japanese group plays with light projection in a mesmerizingly beautiful dance.

     


  15. Clever ads

    The ad shows two different images when viewed from different angles.