That's the idea, anyway. I also throw in art in unusual mediums, sometimes exemplifying this particular type of creativity, often not. The main point is creativity.
I started the blog before reading this article, but RadioLab's Robert Krulwich captures this philosophy well here.
Photoset reblogged from Cocaine Nose & Ecstasy Eyes with 7,593 notes
At the time I was waiting tables at Hard Rock Hotel in Orlando, FL. I was a cocktail waitress in the VIP lounge, which is Jimi Hendrix themed. I think staring at music memorabilia all day probably soaked my brain with that vibe. One day as I was leaving to go to work I saw a pile of cassette tapes laying on top of a canvas I had set near my door. I thought, “What ghosts could be hiding in those machines?” I pulled out the ribbon and tried to work with it, making some writing. I watched the ribbon curl up and it reminded me of Jimi Hendrix’s crazy hair, so that was the first portrait I made. I had never sold a piece of artwork. But selling was never that important… discovering is the fun part. by Erika Iris
Source: iri5.com
What Pizza Hut's Crown Crust Pizza Says About Global Fast Food Marketing →
Perhaps you’ve heard by now of the Crown Crust pizza, the pizza-cheeseburger hybrid recently unveiled by some of Pizza Hut’s international franchisees. Available only at Pizza Hut Middle East, this fast food chimera features a vaguely crown-shaped crust studded with “cheeseburger gems,” topped with lettuce and tomato, and drizzled with “special sauce.”
Many foodies have decried it as a “culinary abomination,” “a sign of the apocalypse,” or proof that America is finally losing its monopoly on gluttony. A reviewer at Serious Eats, who tried the Crown Crust in Dubai, wrote: “There seems to be no rational explanation as to why this pizza was created.”
But Leila Hudson, director of Middle Eastern and North African Studies at the University of Arizona, and a restaurateur herself, says the Crown Crust probably looks a lot less bizarre to Middle Eastern consumers than it does to us.
It’s actually pretty similar to the way ethnic cuisine is marketed to the U.S., Hudson tells The Salt. She calls it “the China Buffet Effect,” after those all-you-can-eat establishments where Americans pile lo mein and Kung Pao chicken next to crab Rangoon and fortune cookies, without regard for regional boundaries. The average Chinese person might find it weird to put those foods together on one plate. But to the average American, who can’t tell Szechuan from Hunan cuisine, it’s all just “Chinese” food.
Similarly, in the Middle East, pizza and burgers equally conjure up the exotic national identity of “American” cuisine. Why wouldn’t you eat them together?
Despite the hype, the Crown Crust is neither the first, nor the weirdest gimmick that international franchisees have used to make pizza more palatable to local consumers.
There’s the Indonesian version of the Crown Crust from 2010, which had breaded chicken fingers, mozzarella sticks, and honey mustard sauce in place of cheeseburgers. And the Korean Shrimp Roll pizza from 2007, featuring what looks like a ring of three dozen whole fried shrimp, each perched atop a detachable “cheesy bite” crust segment.
Or 2009’s Golden Fortune Cheesy Crown from Malaysia, with prawns, fish, pineapple, and a cheese-puff crust you can use to win over your reserved mother-in-law during Chinese New Year (at least, it works for the young woman in the commercial).
Pizza has a leg up on other fast food options in cultures where meals are often communal, she says, like the Middle East. ”You would typically order for the entire table,” Hudson says. Pizza fits the mold because “everyone is eating basically from the same plate.” Nevertheless, she says, the latest Crown Crust is “a Frankenstein monster of marketing trends that’s probably too clever by half.”
And if previous attempts to force burgers and pizza to coexist are any indication, it may not be long before the Crown Crust crumbles. If you blinked, you may have missed the time McDonald’s sold pizza.
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Hey tumblr, wanna do me a favor?
I’m doing a project for my Social Marketing class and I’d really appreciate it if you could like our Facebook page. It’ll raise our “reach” score if we have random strangers liking the page instead of just our Facebook friends.
http://www.facebook.com/EyesOnJustice
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Haha this is hilarious. Like Improv Everywhere except for corporate gain.
I wonder if the publicity was worth the amount of money they put into setting it up, though. Relatively few people saw it in person so what matters is how much it spread by word of mouth and online.
For comparison, 19 million views on Youtube is about the same as Volkswagen’s Superbowl ad with the dog who gets in shape and their teaser Superbowl ad with dogs barking the Star Wars theme, but not as much as their popular ad with the kid who uses the force (52 million). But this has only been on Youtube for four days, so I bet it’ll get much bigger. It’s already popped up on my Facebook twice today.
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Re-Imagined Disney Posters
Graphic designer and artist Rowan Stocks-Moore gives your childhood favorites the art poster treatment.
Source: BuzzFeed
Photo reblogged from Death: My Final Act with 8,950 notes
Ballpoint REALNESS.
Source: employeeofgangstasparadise
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I love this video so I’m mostly just finding an excuse to make this video relevant to the blog, but one could say that the creator’s method (shooting signs with a cell phone camera) is creative.
It was entered in a short film contest called Tropfest.
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Wax sculptures of retired superheroes
Gilles Barbier: L’Hospice - retired super heroes
Source: momologue
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3D paintings on panes of glass
“Using multiple layers of clear glass, Canada based David Spriggs and Chinese born Xia Xiaowan, transform flat artwork into 3D sculptures. Viewers are treated to different shifting perspectives of the works based on where they stand in the art space. Only when these pieces are combined on their floor racks do the images create the whole hologram like effect.”
Source: visualnews.com
Photoset reblogged from Stooge with 58,258 notes
I am the left brain. I am a scientist. A mathematician. I love the familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate questions and play with numbers. I am order. I am logic. I know exactly who I am.
I am the right brain. I am creativity. A free spirit. I am passion. Yearning. Sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feet. I am movement. Vivid colors. I am the urge to paint on an empty canvas. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything I wanted to be.
Source: izmia
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Inside Out Your Mind
Robert Krulwich (host of NPR’s Radio Lab show) recently wrote a blog post with this title, and he talked about a couple interesting reversals that I thought were worth sharing. Though this article doesn’t say anything about advertising, I think this kind of creativity and seeing things from a different angle results in the best ads.
Kent Rogowski took a bunch of stuffed animals, kids’ playthings, unstitched them, removed their insides, and turned them inside out. I had never imagined, never even conjured, what a stuffed doll would look like inside out. What’s more, something hidden has been revealed; my sense of possibility has just expanded. Kent Rogowski’s art is an exercise in opening the mind by turning expectations inside out.
How Does Anyone In Japan Know Where They Are?
Derek Sivers made a lot of money in the online music business and now lives in Singapore. He’s an entrepreneur, and when he gives talks, he shows his audience how different cultures think, well…oppositely.
Here’s a street map from Japan, and you will notice the streets in these maps do not have names. They are all blanks.
“In most of Japan,” Sivers, says, “streets don’t have names. Streets are just the empty space in between blocks.” In our country, it’s the opposite: blocks are just the empty spaces between streets.
In many Japanese cities, every block has a name, or rather a number. So there is Block 1, Block 2, Block 3…Block 322 and so on. People don’t live on a street (no one lives “on Oakdale Drive”), they live in a block.(“I live in Block 61.”)
Weirder still, buildings have numbers, but they are based on when the building was built. The first building constructed in 1950 is called “1,” the next one from 1953 is “2,” and they don’t have to be next to each other, which means a typical city map in Japan might look like this:
…which is pretty much the opposite of how we do it.
I had no idea you could organize a city this way, but, of course you can. And once you see that a totally different logic works, you think, hmm, “What I know is not how things must be. What I know is often just a routine.” So much of what we call knowledge is a habit of seeing.
Breaking Routine
Derek tells another story. “There are doctors in China,” he says, “who believe it is their job to keep you healthy. So any month you are healthy, you pay them. Any month you are sick, youdon’t have to pay them because they failed at their job. They get rich when you are healthy, not sick.”
The point here is to use this exercise to free your mind, to notice the things that over the years you have stopped noticing, or never noticed. The effect can be very liberating and can lead you…well, it can lead you anywhere.
Gutenberg, Wright Brothers And Mr. Velcro
Jonah Lehrer, in his forthcoming book Imagine describes how very often great inventors don’t really invent, not from scratch; often all they do is take old technologies to startlingly new places. That’s what Gutenberg did when he brought his winepress skills into book printing, or when the Wright Brothers used bicycle technology to make airplanes, or when George de Mestral invented Velcro after noting burrs on the fur of his dog. Those leaps were unimaginable until somebody imagined them, but really what did those guys do? They broke routine. They invented something new to do with something old.
Where’d they get their inspiration? I don’t know. But I imagine it comes from the same impulse that caused Kent Rogowski to wake up one morning, look at a stuffed elephant , and think to himself, “I wonder what that would look like inside out.”
You can see Derek Sivers speak about Japanese maps in his TED talk. There’s another guy, Deydutt Pattanaik, who does pretty much the same thing, but from a South Asian angle; he also has wonderful “opposite” stories, rich with Indian flavor, also viewable in a TED talk.
Source: NPR
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Coldplay’s haunting classic ‘The Scientist’ is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, “Back to the Start.”
The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.
I can’t believe how well The Scientist fits this story. Willie Nelson on the other hand…maybe not. What a collision of styles. The charming animation makes this message easier to swallow than more blatant advocacy, and they’re doing a good job tapping into people’s longing for a time when things were simpler. They slip the tire swing in at the end to conjure those feelings of nostalgia and idyllic childhood.
This is from TED’s Ads Worth Spreading competition, btw.
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Banksy’s thoughts on advertising
People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.
You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.
Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.
You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.
- Banksy
Video reblogged from Momologue with 11,632 notes
“I hope you see that even stumbling she has more grace and elegance than a boy like you could ever hope to comprehend.
I hope you treat her right.
I hope you know that she’s always loved it when you bite her bottom lip.
The stupid say a girl is made in her hips but the truth is in her eyes.
I hope you know they’re green.”From the vimeo description:
The concept of this project was to emphasize the merit of emotion. Violating public space, we juxtaposed a computer generated mp3 of Chris’ poem with Chris reciting the poems himself; the former representing substance devoid of emotion while the latter represented the epitome of it. Few people reacted to the boom box. In the best of circumstances, people would turn around, stare for a moment or two, and continue on with their business. The moment Chris filled any space with his deep voice, however, people did not only listen but they also stopped in their tracks to grasp his message. I’m amazed at the attention he commanded.
Words are nothing in the absence of emotion. They can be read, they can be recited, but few can really deliver the feelings behind words printed on paper.
Source: kingstonhonkers
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